National Public Relations Campaign | January 2021 – Present

Challenge

True Story Foods sought to increase national brand awareness while supporting product innovation and expanding retail distribution across key partners including Whole Foods, Sprouts, and Target. The objective was to drive consistent earned media visibility across both consumer and trade audiences in a competitive, fast-evolving food category.

Strategy & Execution

MVPR Consulting executed an always-on PR strategy combining product storytelling, retail expansion news, and seasonal media integration. Targeted outreach secured placements across top-tier consumer, lifestyle, and trade media, with a focus on gift guides, product roundups, broadcast segments, and industry coverage tied to key cultural and retail moments throughout the year.

Results

Secured 150+ earned media placements across 2021–2025
Generated 2.5B+ total media impressions
Coverage on the Today Show, New York Times, Good Housekeeping, USA Today, Delish, Yahoo! Life, Food Network, Forbes, Country Living, and leading trade outlets
Key moments included Good Housekeeping Best Snack Awards, National Hot Dog Day, Father’s Day, holiday gift guides, and major retail expansion coverage

Impact

The campaigns delivered sustained national visibility across consumer and industry media, strengthening brand credibility, supporting retail growth, and positioning True Story Foods as a leader in the premium, clean-label protein category.