REAL Cookies
National Public Relations Campaign | April 2021 – 2025
Challenge
As a newly launched gluten-free, grain-free, and vegan cookie brand entering the competitive better-for-you snack category in 2021, REAL Cookies sought to build brand awareness, retail partnerships, establish credibility, and drive consumer trial while differentiating itself in a crowded marketplace.
Strategy & Execution
MVPR Consulting executed a multi-year PR strategy focused on founder storytelling, product validation, and award-driven credibility. Targeted outreach secured placements across top-tier consumer, lifestyle, health, and trade media, supported by consistent inclusion in gift guides, product roundups, broadcast segments, and key industry milestones including retail expansion and product innovation.
Results
Secured 120+ earned media placements across 2021–2025
Generated 800M+ total media impressions
Coverage in Forbes, Good Housekeeping, TODAY.com, USA Today, Newsweek, Food Network, Country Living, and leading trade outlets
Key highlights include Good Housekeeping Healthy Snack Awards (2022 & 2023), National Cookie Day national coverage, and major retail expansion news including Sprouts Farmers Market
Impact
The campaign successfully launched REAL Cookies into the national spotlight and sustained momentum over multiple years, establishing the brand as a credible leader in the better-for-you snack space while supporting retail growth, product innovation, and long-term brand equity.
