National Public Relations Campaign | Feb–Dec 2023

Challenge

As pickleball surged in popularity, PCKL sought to increase national brand awareness and establish itself as a credible, performance-driven leader in a rapidly growing and competitive category.

Strategy & Execution

MVPR executed a national PR strategy focused on strategic storytelling and third-party validation. Targeted outreach to top-tier lifestyle, fitness, sports, and consumer shopping media secured consistent placement in expert reviews, gift guides, and “best of” product roundups—positioning PCKL as essential gear for players at every level.

Results

56 earned media placements
1.56B+ total circulation and viewership
Coverage in The New York Times / Wirecutter, Robb Report, USA Today, Good Housekeeping, Men’s Health, ELLE, and more

Impact

The campaign positioned PCKL as a category leader at a pivotal moment in the sport’s growth, delivering meaningful national visibility and long-term brand credibility.